B Corp certification

Guiding business leaders to reach their highest potential, by embedding their values into their organization, improving bottom lines, and building a stronger legacy.

Change: It’s Here to Stay


Social enterprise, triple bottom line, environment, corporate responsibility, sustainability, community, blended bottom line, social consciousness, B-Corporation—these are the buzzwords of the new economy.

The terms may be fluid—with new words continually being added to the lexicon—but what is here to stay is the movement behind them.

People want change and it’s happening.

Adapt and Thrive


Who to do business with, which products to buy, where to live, who to support—In the new economy, these decisions are based on shared values and a new set of expectations.

And after decades of “green washing,” authenticity and transparency are critical.

Keeping up with social and environmental changes can be a challenge. To meet the expectations of a growing conscious demographic and carry your business into the future, you need to adapt to survive.

We can help your community, organization, or business make that shift and reach your highest potential—we can help you thrive.

Who We Are

We are established professionals who believe tools like B Corp Certification offer the competitive advantage we all seek.

Starr McMichael


President of Starrboard Enterprises Inc.

Gift: Assisting people and organizations in shining a light on the good in themselves

Overriding specialty: Leadership—individually, in partnership, and as a contributing member of society. Empowering everyone to feel good about his or her contributions

Contributions: Past Executive Vice President of Truffles Group Inc. Vice-chair for Tourism Victoria-chair Transportation Committee, director Greater Victoria Harbour Authority and the Tall Ships Society; previously, chair Victoria Hospitals Foundation, chair Greater Victoria Film Commission, and chair Humane Campaign BCSPCA Victoria Branch, recipient of the C-FAX Community Leader of the Year Award

Deirdre Campbell


Founder and CEO of Tartan Group

Highly respected and widely recognized global communications and marketing professional

Nickname: Problem solver and fixer

Her passion: Connecting people to their stories and values

Connections: Oversees a wide variety of global clients, and member of adventure travel trade association, past-chair Tourism Victoria, board member Pacific Coast Public Television Association (KCTS /PBS), Downtown Victoria Business Association, and International Women’s Forum–Vancouver, BC

Peter Elkins


Entrepreneur in residence

Reputation: Compassionate, mindful entrepreneur, fascinated by the convergence of community, entrepreneurialism, and impact investing.

His genius: Accomplished business leader, investor, and advisor with start-up, growth, and enterprise acumen. Global Fortune 2000 consulting experience, piercing insight, spotting hidden potential, analyzing gaps, and providing advice on accelerating forward successfully

Community: The Capital Investment Network and Kick Victoria, two grassroots organizations dedicated to building the impact investment and entrepreneurial eco-system; The Press Writers; regular columnist on entrepreneurship in Douglas magazine

What We Offer

We will roll up our sleeves and work with you and your team side by side to tell your story while implementing cultural change resulting in B Corp certification.

Our Approach

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